Our story so far…

Founder Jenny Hill

Primrose Hill Boutique – Now a well established part of Shifnal – where we have been awarded the prestigious ‘New Boutique of the Year’ Award for 2011 – Fashion is our business and it is our mission to ensure ladies everywhere have the opportunity to look and feel fabulous in quality and unique clothing without a high price tag. So where did it all start?… Wind back to Christmas 2010 – fed up with traipsing local high streets with the same endless rails, seemingly aimed at anyone under the age of 25, as she searched for the perfect day to eve, office to bar, weekend classic and edgy party outfits, Jenny Hill decided enough was enough and over a few glasses of something pink and sparkly, Primrose Hill Boutique was born. Jenny, who graduated from the prestigious London College of Fashion followed by a successful career in the fashion industry, has brought a wealth of experience gained whilst working in London as a retail Area Manager/Buyer for over 10 years.

Primrose Hill Boutique launched in March 2011 launching the brand in Shifnal. Jenny loves to shop and has endeavoured to create a glamorous emporium bursting with goodies to suit all ages, tastes and styles, situated in a relaxing environment with friendly and knowledgeable styling assistants on hand offering tips and advice. We believe shopping should be an enjoyable experience, therefore the close knit team dedicate hours to sourcing collections which are unique and on trend with a strong emphasis on design, quality and value.

Each season we ensure a mix of chic and elegant classics intermingle with essential wardrobe staples with a splash of quirky, stand out pieces so no matter what or who you are browsing for, there truly is something for every taste. With the clothes flying off the shelves we listened to our customers and increased lines adding exciting accessories, shoes, boots, hats, gloves and jewellery with additional creative pieces as spotted by our team.

Driven by innovation and change, Jenny and her team are always looking for new ways to inspire our loyal and incredibly stylish clientele, so in January 2018 she launched Primrose Hill Boutique Online (primrosehillboutique.com). With the same ethos Jenny has cleverly incorporated the same personal service online, she’s incredibly honest about the fit of all her brands as she understands every body shape is different so to eliminate buying errors she  creates social media videos to show the style and fit. Her online buying and returns process is simple and easy as she knows time is precious and after spending your hard earned money there’s nothing worse than scrolling through endless website pages to figure out how to return your items should they be unsuitable.

Want to watch our videos or be inspired ? Follow us on Instagram or Facebook.

Welcome to PHB love Jenny and her team xxxxx