Primrose Hill Boutique – Now a well established part of Shifnal – Fashion is our business and it is our mission to ensure ladies everywhere have the opportunity to look and feel fabulous in quality and unique clothing without a high price tag.
Owner, Jenny Hill launched the brand March 2011 on Victoria Road Shifnal, and after a fabulous start she soon relocated to larger premises to meet her customer needs. Now located on Market Place, the team have created a glamorous emporium bursting with goodies to suit all ages, tastes and styles, situated in a relaxing environment with friendly and knowledgeable styling assistants on hand offering tips and advice.
We believe shopping should be an enjoyable experience, therefore the close knit team dedicate hours to sourcing collections which are unique and on trend with a strong emphasis on design, quality and value. Each season we ensure a mix of chic and elegant classics intermingle with essential wardrobe staples with a splash of quirky, stand out pieces so no matter what or who you are browsing for, there truly is something for every taste.
Driven by innovation and change, Jenny and her team are always looking for new ways to inspire our loyal and incredibly stylish clientele, so we also stock gorgeous footwear, bags, jewellery, fun and creative homeware and gifts.
We look forward to seeing you XX